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Published · Updated · United States

HIPAAHigh severityEnforcement action

Federal Trade Commission sues Him & Hers over deceptive practices and privacy violations

The FTC filed a lawsuit against telehealth provider Him & Hers alleging deceptive marketing and unlawful handling of consumer health data.

1 source · Federal Trade Commission

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What happened

  • The FTC alleges that Him & Hers misled consumers about product efficacy and pricing.
  • Him & Hers has responded by filing a motion to dismiss the complaint.
  • The case could result in monetary penalties and injunctive relief if the FTC prevails.

Why it matters

Other telehealth and subscription‑pharmacy services should review their marketing disclosures and data‑security practices to ensure they meet FTC privacy and consumer‑protection requirements.

Business impact

Potential penalties and required changes to consent and data‑security processes could increase compliance costs for similar providers.

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What to check

  1. audit marketing claimsHigh priority

    Verify that all product efficacy and pricing statements are substantiated and not misleading.

  2. strengthen health data safeguardsHigh priority

    Implement technical and administrative controls that meet FTC privacy expectations for consumer health information.

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